Difference between neuroscience and neuromarketing

The importance of practice (with context) for the understanding of theoretical results Even for people who already work in the field, the differences between the scope, scope and meaning of neuroscience and neuromarketing are not always very clear. I would like to comment on a presentation made at the last neuromarketing congress, held in March […]

Like & Dislike in Advertising

It almost always seemed to me a considerable exaggeration to expect that advertising campaigns should make people fall in love with brands, products or services. Even when it comes to admired and inspiring companies like Apple, Coca Cola, Google or Microsoft or products like Nespresso, i-phone, it may be a little too much to talk […]

Brand loyalty and neuromarketing

The meaning and scope of what is ‘loyalty’ has undergone considerable changes, as did most of the ideas and premises we were used to with the advent of the digital age. Several voices even advocate the end of the search for ‘loyalty’ to the brand for the most varied reasons, be it the high investments […]

Perspectives for the use of facial expressions

Facial Expressions The human face (facial expressions) consists of a vast panorama in constant movement of what is happening in our most intimate state of mind, with a considerable diversity of nuances and great complexity. Humanity has always been developing, in a natural way, the ability to understand the facial expressions of others, initially as […]