Campaign Pre-Test
Campaign Pre-Test – A new approach One of the types of qualitative research that Checon has carried out the most in these 25 years of experience in the market are the pre-tests of advertising campaigns, whether for films, concepts or even graphic pieces. Apparently the analyzes and results presented by Checon must be on the […]
Perspectives for the use of facial expressions
Facial Expressions The human face (facial expressions) consists of a vast panorama in constant movement of what is happening in our most intimate state of mind, with a considerable diversity of nuances and great complexity. Humanity has always been developing, in a natural way, the ability to understand the facial expressions of others, initially as […]