Devo fazer pesquisa de mercado? Antes de responder se as empresas deveriam fazer pesquisa de mercado, caberia uma reflexão sobre a seguinte realidade brasileira: mais de 71% das novas empresas fecham ao longo dos cinco primeiros anos! Por outro lado, o entendimento de “caro” pode ser o de: • Investir em equipamentos, matéria prima, embalagem, contratações, registros, […]
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