A importância da prática (com contexto) para a compreensão dos resultados teóricos Mesmo para pessoas que já atuam na área, nem sempre são muito claras as diferenças entre a abrangência, o escopo e o significado de neurociência e de neuromarketing. Gostaria de comentar sobre uma apresentação realizada no último congresso de neuromarketing, ocorrido em março de […]
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