Pré-Teste de Campanha – Uma nova abordagem Um dos tipos de pesquisas qualitativas que a Checon mais tem realizado, nesses seus 25 anos de atuação no mercado, são os pré-testes de campanhas publicitárias, sejam de filmes, de conceitos ou mesmo de peças gráficas Aparentemente as análises e os resultados apresentados pela Checon devem estar no […]
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