The Checon Pesquisa is a research and consulting agency with over 25 years of experience. We are the result of a successful partnership of professionals with international experience and expertise in the academic, public and private sectors and provaide full service in market research including consumer, industrial and social research, designed as for ad hoc research both qualitative and quatitative. Checon is accredited to ISO 20.252 since 2009. The research area includes market and customer segmentation, market entry strategy, market analysis, opportunity evaluation, image research, brand communications, opinion polling, satisfaction research, usage and atitude, products development, packaging and pricing research, and usability tests evaluation (with eye tracking)
Meet the needs and demands of clients, which, above all, must be fully known and understood.
Employ practices that uphold quality, methodology accuracy and compliance with the code of ethics.
Carry out detailed and thorough analysis and statistical studies.
Meet established deadlines, Always offering a differential.
Regard clientes as partners, with whom we mantain a relationship of trust, attending these partners in a committed and timely manner.
Collect data in a reliable manner abiding with specific criteria, while supervisor accompanies field research teams.
Present results whereby 100% of fieldwork are cross-checked and at least 30% validated.
Always accompanying latest technological upgrades to provide adequate, quick solutions at the lowest possible cost.
Checon aims to provide cost effective studies, with reliabe and strategic information, always in compliance with the ethical principles and codes of conducts. The results o four work shall help our clientes make the best decisions. We commit ourselves to the ongoing improvement of our processes, increasing service quality and client satisfaction through:
partnership with our suppliers
constant staff training
search for innovative and creative methodologies and Technologies
continuous improvement of products and services
efficiency o four quality management policy
Founders and partners
Ricardo Luiz Checchia
MBA degree from Getulio Vargas Foundation, master degree in Economics from PUC/SP, Bachelor of Science degree in Electrical Engineering from University of Mackenzie. Professional training at Siemens A.G. in the cities of Karlsruhe, Erlangen, Hannover and Nuremberg, Germany.
Rosângela Lopes Toledo Checchia
MSc in Applied Linguistics from the University of Brasília. Graduated in Mathematics from the Pontifical Catholic University of São Paulo, with extension course in Karlsruhe, Germany. Post graduate in Psychology of Communication. (August / 2018)
Carlo Toledo Checchia
Graduated in Finance from Florida Gulf Coast University. International professional experience. Currently working with neuroscience (recognition of facial expressions, eye tracking, measurement of nerve reactions to visual stimuli and implicit testing).